If you are doing SEO for a while you might be knowing the importance of image optimization in our On Page SEO aspect . Size of image plays a very important role in page load time of our website. We all know that page load time is directly effected on our google rankings . If fact page speed is a key ranking factor for many other search engines . In this blog post we are going to share some tips to optimize any image for search engines and decrease it’s size . Let’s get started .
How To Optimize WordPress Images :
We can optimize the size of image in two ways . One is before decreasing the size of image before uploading to wordpress admin and the second one is using a free plugin called Smushit .
Using Kraken.io :
When it comes to decreasing image size off page kraken is one of my favourite tool I choose .Kraken.io is a website that offers an image optimization tool under the name of web interface . It has both free and premium plans . If you are beginner I suggest you to start with free . The premium plan comes with advanced features like image optimization till minute level . To optimize images using open Web Interface and upload images there .Web interface does all the work and gives you out different optimized images whose size is decreased . Now download the optimized images and upload it to the website .
kraken.io provides a wordpress plugin for optimizing images on wordpress dashboard but it is not so user freindly. Smushit is one of such plugins that optimizes images uploaded to wordpress automatically. But it is not as effective as off page optimization . Just install the plugin and leave all the dirty part to it. From the next time you upload any image to wordpress you do not need to think about the size of it as Smush.it crushes the image. The paid version of this plugin offers a few more advanced features.
We suggest you to use both the above tools while optimizing images for web . If you use different tools then feel free to comment them.